National Intangible Cultural Heritage Collaboration with YOO SUN HEE designated successor of Nubi
KIWA ; Threads of Quiet Strength
A collection carried forward through our in-house continuum.
From the family heritage archives of the 70s–90s,
to materials once left undeveloped, unraveled and reborn,
to collaborations with Korea’s cultural heritage masters —
including Yoo Sun Hee, Designated Successor of Nubi Quilting,
National Intangible Cultural Heritage No.107.
JULYCOLUMN sustains a cycle of creation:
heritage translated into motion,
quiet strength shaped by time and handcraft.
Creative Director — Sooy Park
Videography — Yoo Hyun Ho
Art & Photography — Lee Jae Won
Music — Me Seung Kang
https://youtu.be/kxl510SPGf8?si=THTCeMMdt7STwhAs
In the hands of Yoo Sun Hee, Designated Successor of Nubi Quilting, National Intangible Cultural Heritage No.107 of Korea, ancient techniques are preserved and reimagined. Pyeong-nubi, or flat quilting, draws even, continuous lines — a calm geometry where order becomes beauty. Omok-nubi, or concave quilting, leaves subtle depressions, rendering cloth light, breathable, and alive with air. In JULYCOLUMN’s Kiwa, these methods encounter the curved rhythm of Korean Kiwa rooftops. Architecture meets handcraft, surface meets breath, and heritage is shaped into silhouette. What emerges is not an ornament, but a body of quiet strength — an art of time, endurance, and motion. |
| JULYCOLUMN continues to skillfully integrate Korean history into fashion. This collection explores the interconnectedness of historic and modern Korea. Using inspiration from “Seonbi;” a term referring to a scholar who embodies the Confucianism ideology and the traditional menswear worn by these scholars, which use skillful traditional pattern cutting methods. Beading craftsmanship has been applied specifically inspired by the use of Jade, which since ancient times has symbolized nobility. Crafts and clothing are apart of Korean history, this collection further delves into the significance of tradition in modern lives, both literally and metaphorically. |
Fabrics made by certified craftsmen are
given a unique serial number.
| [Nubi] The essence of Korean costume culture, varying depending on the sewing method, garment form and intervals of stitching. This is achieved by overcoming simplifie rules of sewing; requiring traditional artisanal skills and detailed patience over long period of time to complete. Pyeong Nubi — Korean Flat Quilting Technique [Stripes] Omok Nubi — Korean Curved Quilting Technique [Pleats] |
