JULYCOLUMN

SOOY PARK — Creative Director

The journey of designer Sooy Park traces back to her childhood in the UK. Growing up, she absorbed a world where objects―teacups, doorknobs, park benches, and even centuries-old architecture―were not easily replaced but cherished, carrying stories of the past into the present. She was deeply influenced by a culture that valued process over outcome, respected history and craftsmanship, and honored the personal narratives embedded in everyday life. Her time at Central Saint Martins and the London College of Fashion further shaped her artistic vision, drawing her towards fine art and the philosophy of the 19th-century Arts and Crafts Movement―an ethos that would later inspire the beginnings of Julycolumn in an East London art studio.

At the same time, her creative identity was profoundly shaped by a family heritage from her parents, who were pioneers of Korea's first generation of fashion designers. She grew up immersed in an archive of lived history―her parents' personal collections and accessories, samples hanging in rows, a cutting table piled with patterns, exotic books and fabrics, and the fierce energy of backstage. This sensory and emotional legacy, combined with years of experience in global fashion houses, became the foundation of her distinctive aesthetic. It provided a wellspring of inspiration, shaping her originality and artistic approach.

Beyond her personal heritage, she sought to evolve traditional Korean techniques and establish a structured development process that documents and refines creative ideas. Through this, she set out to preserve and reinterpret the fading legacies of past generations of designers, bridging them with contemporary sensibilities. She has actively sought out master artisans and restoration specialists, reflecting on the meaning of cultural inheritance. In an industry often driven by overproduction, she continually questioned: What echoes of the past should we keep alive? By weaving together her family's deeply rooted legacy with the traditions she has absorbed over time, she has solidified Julycolumn's identity―one built on the philosophy of circular design.

SOOY PARK — Creative Director

The journey of designer Sooy Park traces back to her childhood in the UK. Growing up, she absorbed a world where objects-teacups, doorknobs, park benches, and even centuries-old architecture-were not easily replaced but cherished, carrying stories of the past into the present. She was deeply influenced by a culture that valued process over outcome, respected history and craftsmanship, and honored the personal narratives embedded in everyday life. Her time at Central Saint Martins and the London College of Fashion further shaped her artistic vision, drawing her towards fine art and the philosophy of the 19th-century Arts and Crafts Movement-an ethos that would later inspire the beginnings of Julycolumn in an East London art studio.

At the same time, her creative identity was profoundly shaped by a family heritage from her parents, who were pioneers of Korea's first generation of fashion designers. She grew up immersed in an archive of lived history—her parents' personal collections and accessories, samples hanging in rows, a cutting table piled with patterns, exotic books and fabrics, and the fierce energy of backstage. This sensory and emotional legacy, combined with years of experience in global fashion houses, became the foundation of her distinctive aesthetic. It provided a wellspring of inspiration, shaping her originality and artistic approach. Beyond her personal heritage, she sought to evolve traditional Korean techniques and establish a structured development process that documents and refines creative ideas. Through this, she set out to preserve and reinterpret the fading legacies of past generations of designers, bridging them with contemporary sensibilities.

She has actively sought out master artisans and restoration specialists, reflecting on the meaning of cultural inheritance. In an industry often driven by overproduction, she continually questioned: What echoes of the past should we keep alive? By weaving together her family's deeply rooted legacy with the traditions she has absorbed over time, she has solidified Julycolumn's identity-one built on the philosophy of circular design.